In addition to the changing world of horology, this designer smart watches also shows
the innovation at Tag Heuer. A year ago this connected watch with its modular design
received the prestigious Red Dot Design Award. This latest model is created specifically
for golfers and anyone who is fascinated by the sport. Every aspect of the smartwatch and
app was created to enhance the player’s game. It has 2D and 3D renderings of more than
39,000 courses and provides comprehensive performance analysis. But of course the golf
aspect to this watch is only one function of this fully connected watch. It’s powered by
an Intel Atom processor with 512 MB of memory and 4 GB of storage. It also has multiple
sensors, including GPS, NFC, an accelerometer, a gyroscope, a tilt detection sensor, a
microphone and a vibrations haptics engine. The battery has up to 25 hours of battery
life under normal usage. The sandblasted titanium case is topped with a black ceramic bezel ring.
Once upon a time, the designer smart watches seemed as pointless as a London lido. But lessons are learnt fast in tech. Smartwatches are no longer just a geeky phone accessory, they can replace your credit card for contactless payment, keep you up to date with social media, and be an invaluable fitness aid. They look better, too. Manufacturers seem to have cottoned on to the fact that we actually want to wear watches that look sharp. However, designer smart watches vary dramatically in performance and price.